Rakuten Affiliate Marketing

Everyone talks about making money online, but how do you get started? Affiliate Marketing, a digital strategy in which people advertise goods or services for businesses, and receive payments based on sales or activities, comes out as one of the methods of getting online money.

As this strategy becomes more and more popular, numerous platforms are emerging to help ambitious affiliates, so it's important to pick a platform that is reliable and trustworthy. 

One such platform is Rakuten Affiliate Marketing and in this post, we will explore what Rakuten brings to the table and determine if it's a smart pick for those embarking into Affiliate Marketing.

About Rakuten Group Inc. 

Rakuten Group Inc. is a global company founded in Japan known for its internet services. Their main objective is to connect brands, partners, and people. 

They have introduced new and useful services on the Internet. Currently, Rakuten runs over 70 different businesses. These include online shopping, digital content, communication services, financial services, and even professional sports.

What is the Rakuten Affiliate Program?

The Rakuten Affiliate Program is essentially a partnership platform where numerous well-known companies team up under Rakuten's banner. Once a company joins with Rakuten, the last takes charge of the affiliate program for that company. 

This means all tasks related to operating and managing the program are handled by Rakuten's team, ensuring soft processes and administration.

How Does the Rakuten Affiliate Program Work?

As an affiliate marketer of the Rakuten Program, It's important to understand how it works. Here you can find the basics: 

1-Choosing a Promotion Type

Rakuten offers three primary promotional methods:

  • Banner Advertisements: These can be placed at the top or bottom of your website or blog.

  • Text Links: Embedded within content and may include custom HTML codes for personalization.

  • Product Links: Choose specific products you want to promote and embed their links within your content.

2-Select Products or Services

Browse Rakuten's list of partners and select products or services that resonate with your audience or niche.

3-Monitor Performance

Regularly check your dashboard to track the impressions, clicks, and conversions generated by your promotions.

4-Earn Commissions

For every sale made through your referral link, you'll earn a commission. 

By following these steps, you can optimize your Affiliate Marketing efforts with Rakuten and work toward a continuous flow of online income. 

Marketing Materials and Tools from the Rakuten Affiliate Program

The Program provides resources to guide you through the process of being an affiliate.

  • Personalized Dashboard: Once approved, members gain access to a user-friendly interface that allows them to track sales and earnings.

  • Marketing Resources: Within the dashboard, you'll find multiple tools and materials aimed at refining your content to drive higher sales.

  • Expert Assistance: For those needing specialized guidance, digital marketing professionals from the company are available to offer one-on-one support.

How Long is the Rakuten Cookie's Duration?

In Affiliate Marketing, the duration of the cookie is a commonly requested question.

There is no set amount of time with Rakuten. The duration of the cookie is chosen at the beginning.

This duration is established when a company joins the Rakuten network and can be different for each affiliate program.

Which Products Can Be Promoted Through the Rakuten Affiliate Program?

The Rakuten affiliate program provides a wide choice of goods and brands to advertise due to its connections to numerous leading companies.

Here is a selected list of some of the companies you can promote via the Rakuten Affiliate Program:


Lego is one of the top-rated toy brands, partnering with Lego via Rakuten's affiliate program can be a profitable move, especially if your blog resonates with families and kids.


It's hard to miss Walmart, whether you're offline or online. Their extensive product range means that whatever your content focus, there's likely a Walmart product that aligns with it. By teaming up with Walmart through Rakuten, you open doors to potential earnings from one of America's biggest corporations.

3-JetBlue Airways

If your content is related to travel themes, integrating the JetBlue Airways affiliate program from Rakuten can be a lucrative addition to your monetization strategy.


Ride-sharing apps, present a more affordable alternative to traditional cabs, especially in bustling urban spaces. Leveraging the Lyft partnership through Rakuten provides a versatile way for commissions across various content genres.


Macy's offers a diverse range of products on its platform. By collaborating with Rakuten, you can give promotions to their collection, from trendy fashion pieces and home essentials to toys, and beyond.

Commission Rates in the Rakuten Affiliate Program

The commission an affiliate receives varies based on the specific program chosen within Rakuten's program. After being approved for the main Rakuten affiliate program, affiliates can explore and apply to different schemes managed by Rakuten.

Each of these schemes has distinct commission rates, as the terms are negotiated between the individual company and Rakuten.

Receiving Your Payment from Rakuten Affiliate Program

When you're set to retrieve your Rakuten earnings, you can choose from three withdrawal methods.

  • Direct deposit: Here, you simply input your bank account details in your Rakuten settings, and they'll transfer your funds directly.

  • PayPal: You can choose this option accessible to users across the globe.

  • Check: This might entail a longer wait and additional steps when you deposit it into your bank.

How To Join the Rakuten Affiliate Program?

Here's a simple step-by-step breakdown of how to start in The Rakuten Affiliate Program:

  • Registration: Navigate to the Rakuten Affiliate Network website and sign up to create an account. This involves providing personal and payment details. Once registered, they'll send you an email to officially join their affiliate program.

  • Accessing the Dashboard: Once registered, you'll have access to your affiliate dashboard. Familiarize yourself with its features, where you can track campaigns, earnings, and more.

  • Unique Identification: Every affiliate member gets a distinct ID. This ID not only enables you to access your dashboard but also plays an important role in referrals.

  • Referral Earnings: Your unique ID is tied to a referral link. When someone registers on Rakuten using your referral link and makes a purchase, you get rewarded.

Requirements for Joining the Rakuten Affiliate Program

Before submitting your application to Rakuten, make sure you fulfill all their membership criteria.

  • Active Website: To qualify for the Rakuten affiliate program, you should have an active website, blog, or social media presence.

  • Unique Content: Your site or profile should offer unique and engaging content to attract visitors to your affiliate links.

Business Plan: Present detailed future aspirations for your website, blog, or social media profile to present to Rakuten.

4 Tips for Success Promoting the Rakuten Affiliate Program

1-Use Rakuten's Tools

Once approved for Rakuten's affiliate program, you'll have access to several affiliate marketing tools. These are available at no extra cost, and integrating them into your content can significantly raise our success.

2-Be Simple

Ensure your content has a natural flow. If every line contains an affiliate link, it can be perceived as spammy, driving potential traffic away.

3-Quality Content

Regularly updating your blog, website, or social media with quality content can increase the traffic to your affiliate links. But remember, it's not about posting constantly; it's about maintaining quality over quantity.

4-Affiliate Disclosure

Never ignore the importance of adding an affiliate disclosure to your content. Not only is it a legal requirement, but omitting it can result in serious consequences. Always be transparent with your audience.


For people and companies looking to profit from affiliate marketing, the Rakuten Affiliate Program provides a complete platform. 

Rakuten's program can facilitate connections between individuals and businesses because of its broad range of affiliated companies, user-friendly dashboard, and committed assistance. 

The program offers resources and opportunities adapted to your needs. Turning web visitors into money is a difficult goal to achieve, but with Rakuten's organized strategy and extensive network, it is now more possible.

About the Author

Having been affiliate marketing since 2012, John has made multiple 6-figures in sales, both as an affiliate and as a digital product creator, in the real estate, digital business and other niches.

John is Scottish, but now lives in East Texas with his wife, three children, one dog, and eight chickens. He enjoys snowboarding (not in Texas), travel, and talking Bible prophecy to anyone who’ll listen!

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